The Pagemaster: An Overlooked Relic of the 90’s Which Encourages Reading
I heard on Twitter once that Millennials choose a mediocre children’s movie to base their entire personality around, and for a lot of them that movie happens to be Space Jam. Maybe it was the soundtrack album with Quad City DJs and R. Kelly on it (which in the latter case taints its legacy) that enraptured a generation, or the combination of live-action with animation, but I’ve seen plenty of people come out of the woodwork to defend Space Jam as a work of corporate pop-art. Some others, especially in the LGBT community, rally around Matilda which starred Mara Wilson and Danny Devito, and there is a convincing case to be made for Matilda as a Roald Dahl adaptation plus the literary credibility it carries along with its source material. Me on the other hand, I gravitated towards a little movie I rented on VHS called The Pagemaster. I even had the Where’s Wally knock-off activity book tie-in as a child, where you had to find certain characters from literary classics in the crowd of various scenes. The Pagemaster starred Macaulay Culkin and Christopher Lloyd, and came out in 1994 which was a prime era for this sort of kids entertainment. It seems to have slipped beneath the cracks post-Disney acquisition of the 20th Century Fox studio catalog, and whilst I imported a Blu-Ray of it years ago it seems like this film’s cult status is questionable given its lack of memes generated and tiny fanbase. The Pagemaster was also fraught with WGA problems as David Kirschner and David Casci duking it out for story credit, which is prominent in the film’s Wikipedia page as one of the most expensive WGA investigations of its kind back in the day, so it’s also notable for that mess. It was produced by Turner Animation which closed down after the failure of Cats Don’t Dance, and The Pagemaster got roasted by critics like Roger Ebert at the time of its release. Does The Pagemaster hold up as an example of Disney Renaissance era competition with its associated 2D animation, or is it just 90’s rubbish? I’d argue it can be both, and whilst its plot leaves a lot to be desired, its visuals are stunning for what it is and captivated my imagination long into adulthood. It’s not as cracked out as Captain Planet was with its overpopulation rhetoric and anti-drug PSAs as far as Turner Pictures association goes, as an advertisement for public libraries and reading you could do a whole lot worse.
The Pagemaster is the sort of children’s film they don’t make anymore, for various reasons, and it’s a shame that it hasn’t been rebooted to take advantage of the boom in YA novels as well as the resurgence of libraries. The opening credits along with its score is enchanting, inviting us into the word of the movie on a pleasant note where pirate ships and haunted houses form out of clouds, Its plot centres around a little boy named Richard Tyler who’s terrified of everything and cites statistics as an excuse not to do anything perilous. His bedroom is filled with safety equipment with warnings like HIGH VOLTAGE next to power points, as well as a NO SMOKING sign above the headboard of his bed. We see Richard startled by a thunderstorm, eavesdropping on his parents arguing about how afraid their son is about everything from mercury levels in tuna to getting hit on the head with a baseball and causing tumours.
Richard’s beleaguered father attempts to build him a treehouse, which he won’t dare use, and he conks out his dad with a bucket of nails attached to a rope which he uses in lieu of the stepladder. Rich rattles off more statistics, but his father forces him to fetch a pound of more nails despite his heightened anxiety. My own father has forced me to do small errands like this over the years, and Richard Tyler comes off as a bit of a wuss given the tasks at hand. Of course the highlight of this sequence has to be Macaulay Culkin riding out on his high-vis safety bike ensemble with lights for visibility and a little basket on the back, as he embarks on his hardware store adventure.
Lightning strikes a power line and the lights illuminate into sparks inside the tunnel, Culkin crashes his bike into a fallen tree branch and takes his helmet off to run inside the nearest building to take shelter from the storm. He’s spooked by the lion statue which makes a roaring noise in post-production, he gets inside the library and he’s greeted by Christopher Lloyd’s character wheeling some books down the hallway. This man is named Mr. Dewey, because like Garth Marenghi said, “I know writers who use subtext and they’re all cowards.”. Mr. Dewey proceeds to devour the scenery he’s in, because Christopher Lloyd’s gotta eat, and he’s hungry for ham. His dialogue here as he tries to guess which type of book Richard Tyler is looking for makes him come across as a stranger danger risk, as many critics of this film point out, but I doubt that’s what Christopher Lloyd was going for. I think Christopher Lloyd wanted to portray a librarian who was enthusiastic about his job, with just a hint of mystery as to how his library works and what you can do there. Lloyd does double duty as both Dewey and the titular Pagemaster, an illustrated book themed wizard who rules the library. Dewey is supposed to be a mere mortal, but the way he talks about books and the library blurs the line between fiction and reality - the way libraries work in our imagination. Christopher Lloyd’s bewildering rant introduces us to the three genres the movie will explore, Adventure, Horror and Fantasy, and while it does cross the line into weirdness when Dewey is grabbing at Richard Tyler’s shirt it is effective at setting the stage for what we’re in for later.
Richard Tyler slips on his dripping wet shoes and knocks himself out, as we start leaving the live-action framing device and enter the dream sequence which is conveyed through animation. The animated segments of this movie are probably the most famous if you ask people who have seen this movie, and for me this aspect of the film was the main draw as a kid. Culkin runs away from paint dripping from the ceiling, and a subtle detail is that bookshelves splattered by the paint turn animated, which is a nice touch from the director. If you know anything about the production of this film, you’ll know former Disney animators worked on The Pagemaster and gave it a unique look compared to other 90’s children’s films at the time like Once Upon A Forest for example. The Pagemaster certainly utilises early CGI with live action to give it an imaginative flair, especially in this magic paint chase sequence which blew my mind when I first saw it because I hadn’t yet seen Who Framed Roger Rabbit or even Cool World (pity me, because I saw Cool World first and didn’t see Roger Rabbit until eons later). The animation isn’t as sophisticated as Disney films at the time, but it fits right in with FernGully: The Last Rainforest which 20th Century Fox also released.
The Pagemaster’s titular book themed wizard is a tad underrated as far as pre-Harry Potter wizards go in the Millennial pantheon of childhood fantasy. Before Dumbledore, we had Gandalf and Merlin and that was about it, plus when it comes to the Pagemaster you’ve gotta love a sorcerer with a gimmick. He’s all about books, and he conjures literature into boats and stuff. He tells Richard Tyler that to return home he must pass three tests, Horror, Adventure and Fantasy. Standard stuff for a hero’s journey and a wizard who helps him along. I think the vastness of the library in the animated sequences are impressive, hinting at how reading literature expands your imagination in-universe. The library almost becomes a character in the film unto itself, a magic place of wonders and enchantment with every book opened. When you’re a child, the selection of your local library seems massive and overwhelming, I recall looking up books about ancient Egypt at the Five Dock and Drummoyne libraries growing up. The picture books produced in the 1980s and 1990s were iconic to a certain time’s visual culture, like Possum Magic and The Rainbow Fish, plus Turramulli the Giant Quinkin which terrified many an Australian primary school student with its Indigenous folklore illustrated by the great Dick Roughsey. Primary school libraries were also where the Scholastic book fair set up, which exposed me to the brilliant My Girragundji about an Aboriginal boy who befriended a frog. These Scholastic book fairs at the school library also introduced me to the works of Paul Jennings and Morris Gleitzman, the former was responsible for the source material that became the classic TV series Round The Twist and the latter collaborated on projects like Wicked! and Deadly!. It was an era when young adult literature was yet to blossom into the publishing juggernaut it is today, and classrooms had bookshelves full of Goosebumps and Myth Men books (I didn’t read the Animorphs books but their cultural impact was massive, I watched the TV show based on them after school). Critics of The Pagemaster often complain that the movie only showcases public domain literature, but in a way this aspect of the movie has aged better than overt pop culture quipping children’s movies of yesteryear like Shrek. Because of the circumstances around the movie’s production pre-dating the internet, The Pagemaster is a time capsule of what libraries were like right before the turn of the millennium, cosy comfort food for bookworms like me who rented it on VHS from Civic Video. Nowadays, we have nerd-core rappers like Mega Ran teaming up with MC Lars to create library themed hip-hop albums such as The Dewey Decibel System to encourage young people to read, but back in the day we had to rely on Ted Turner cartoons to educate us. Captain Planet and the Planeteers may be Ted Turner’s magnum opus, but The Pagemaster could be a viable property to reboot for today’s audiences.
The three books of the film, Adventure, Horror and Fantasy, serve as companions to Richard Tyler on his journey, sentient tomes which represent their genres. Patrick Stewart voices the pirate captain Adventure, Whoopi Goldberg voices the purple feminine Fantasy, and Frank Welker voices the hunchbacked Horror. Each have different purposes, each can get a little annoying with their book puns, and the movie spends more time with them than with the titular Pagemaster. Adventure changes his tune regarding Richard Tyler when he finds out he’s a customer rather than a book, although Richard whines about how he needs to get home and how his parents will be worried sick about him. Adventure opens Twenty Thousand Leagues Under The Sea onto the floor and the pair of heroes are attacked by a giant squid up the ladder. This library seems to have books available by plot convenience, as Richard Tyler is saved from dropping to his doom by Fantasy’s wings, located in the generic shelves which seem to have everything stacked next to each other. We’re also introduced to Fantasy in this scene, who also yells at Richard Tyler for grabbing her the way he did. Fantasy gets into an argument with Adventure, due to both of them wanting to be checked out of the library, but Richard just wants to go home. After being pursued by the jaws of the Baskerville hound, the gang find themselves exploring the Horror section.
I wasn’t exactly a fan of Horror as a little kid, Horrible Histories was as spooky as I was willing to go, however due to a variety of circumstances I learned I couldn’t avoid horror forever. The Pagemaster is kind of notorious for scaring children with its Dr. Jekyll and Mr. Hyde sequence, a tale I read in a picture book version at the Tyalla school library and in Robert Lewis Stevenson’s original text through Penguin Classics as a teenager. There were a lot of picture book versions of horrific tales floating around libraries in the nineties, I remember a specific series dedicated to Dracula, Frankenstein, The Werewolf and The Mummy which had frightening covers which intrigued me enough to read them. They were really well-illustrated too, and condensed the high-brow narrative of Frankenstein to a grade level where I could understand the meat of the story at a young age. In The Pagemaster however, I doubt any child would be allowed to browse these shelves unattended by an adult, as it would be the most dangerous section of shelving to encounter. In a world where I wasn’t allowed to take out Jurassic Park out of the Older Readers section of my high school library without permission from an authority figure, Richard Tyler being allowed to explore the realm where Stephen King and Clive Barker reign supreme seems a bit far-fetched. The Pagemaster does capture the mood of a scaredy-cat confronted head on with this genre, however, and there’ll always be wusses that sneak a peek at horror fiction out of curiosity. Richard Tyler rings the bell of the haunted house, and down plummets Horror, the third sentient book of the team. Culkin must now make a literal friend of Horror, like Col. Kurtz said, as he guides the group through the haunted house of Mr. Hyde. This whole sequence with Hyde is compelling, even though it doesn’t do a very good job explaining the nature of Jekyll and Hyde to a presumed child audience. It is well animated in parts, especially the bit with the fallen chandelier.
The next challenge is the Land of Adventure, which is full of pirate stories and swashbuckling. The Pagemaster may not have the most cohesive narrative in the world, but it has decent traditional animated sequences which are a marvel to look at. Adventure is a far brighter, colourful realm distinct from the muted gloomy tones of Horror, and the staircases are made to resemble books. This sequence is most famous for the Captain Ahab scene and the Treasure Island pirates, and again it doesn’t do a very good job establishing the nature of these characters so you’d want to read about them. Ahab’s ship gets totalled by the White Whale before you get to know him that well, whereas in the book he rambles about getting vengeance against that sea creature quite a lot. Whilst Horror had quite a few spooky scenes and built up atmosphere going for it in this movie, Adventure seems like it comes and goes, although it has its few quiet moments like Richard Tyler telling Adventure that he and the other books are the only friends he’s ever had. This part of the movie has a lot of character development and boosts Richard from a whiny protagonist to somebody who can put up a fight when he needs to, instead of crumbling at the first sign of conflict. I’ll summarise the plot the best I can with visual aids, to show off the pretty animation:
Alright, I should talk about the Fantasy segment of this movie. This film was made in 1994, and as a result you don’t get any big-name franchises like The Lord of the Rings appearing to entice kids to read about Gandalf. What we get is Fantasy in the Fantasy Glades sense, to borrow an analogy from obscure Australian theme park lore. Fantasy Glades was constructed with the influence of the Brothers Grimm rather than Tolkien in mind, and The Pagemaster shares similarities with that since what we’re greeted with is all public domain IPs like Mother Goose and Humpty Dumpty. I suppose there’s nothing wrong with eschewing more recognisable franchises in favour of doing its own thing with public domain books, however this is why I think The Pagemaster is ripe for a reboot which could be like Ready Player One for literature only substantial. I should also mention that Fantasy is also the segment of the movie where Whatever You Imagine appears as the big pop song on the soundtrack, and this portion of the film acts as a sort of animated music video for the song. It’s not a bad song, but it’s very of its time and quite cheesy. This is a segment which suggests Fantasy in its archetypical form rather than indicative of specific properties (with very few public domain exceptions like Arabian Nights and Alice In Wonderland), there’s no A Wizard of Earthsea by Ursula K. Le Guin or C.S. Lewis’ Narnia to be found but there is a dragon here otherwise the audience would riot. You gotta have a dragon in your Fantasy section, even if it’s not borrowed from The Dragonriders of Pern. There are rules about this. If they made this movie today there’d be Terry Pratchett and Neil Gaiman books referenced as long as their estates play ball, back in 1994 the capital F Fantasy genre was not as recognisable (or marketable) as it is now and thus we get these generic fantasy element in our sandbox filled with “whatever you imagine”. The Pagemaster as a film often struggles to express the meat of the classic literary tales being referenced so you’ll want to read them yourself, and Fantasy is perhaps the guiltiest sequence of all of these because it doesn’t tell you which storybooks have dragons and stuff like that in them, it just implies dragons can be found in the fiction section of your local library. I like The Pagemaster, I really do, but you’ve gotta admit when your appeal to the youth to read books is being outdone by the Danny Devito directed adaptation of Matilda - maybe your script needs a few rewrites.
The Pagemaster lives and dies on its animated sequences, so a return to the live-action world is a bit like Dorothy saying there’s no place like home, when her home is a miserable black and white farm. Nonetheless, Richard Tyler has his reasons for returning to his parents, namely that his peril with fire-breathing dragons and enslaving pirates is over. So begins the ending of this movie, where Richard Tyler has to apply the lessons he learned to the real world and starts reading something that isn’t a medical journal of statistics. I’ll get down to business explaining what happens in this film’s climax, but I would like to mention this movie’s end credits end with a cheesy nineties song called Dream Away which is on the soundtrack. I don’t really have much to say about this song other than I miss films ending with cheesy nineties ballads or adult contemporary covers of the hit single from the movie it’s promoting. I’ll also bring up that David Kirschner was also involved in producing the Halloween cult classic Hocus Pocus, so you can thank him for that childhood nostalgia as well. Whatever You Imagine comes back to serenade the end credits rolling, which I kinda prefer to Dream Away when I’m listening to the soundtrack CD.
To wrap it up, The Pagemaster is both better and worse than I remember, a relic of a magical time when Ted Turner tried to educate us with cartoons like Captain Planet, and of the Disney Renaissance keeping 2D animation relevant in Hollywood long enough that their competitors also wanted a slice of the action. It seems to be well liked if not well remembered, and it persists in the lizard almond part of countless Millennial brains who rented this box office flop on VHS. Home video really gave this movie a new lease on life, I never saw it in the cinema and if Disney’s policy regarding screenings of the 20th Century Fox back catalogue continues I doubt I ever will. I got lucky catching a screening of Ralph Bakshi’s Wizards in 35MM at GoMa up in Queensland when they were screening a bunch of nuclear apocalypse films for a special exhibition, I doubt The Pagemaster will ever warrant curation of it by an art museum no matter how much nostalgia it holds in my heart. You could show far worse films to your children than this, even if it left very little pop culture impact, I’ll always treasure its ability to whisk me away to the early to mid nineties with one touch of a play button. Some argue this film scared people from entering libraries as a kid, which is hard to argue with what with each book containing monsters attacking. I liked it, Disney would do well with a TV series called The Pagemaster: Re-illustrated or something to keep this overlooked property alive with updated book references that include young adult franchises like Percy Jackson and Artemis Fowl or Warrior Cats. I’d tune in every week for new episodes., because I’m a pathetic bookworm who needs to be validated by visual media instead of it telling me that reading is for chumps. We at Jade Crypt of Wonders salute The Pagemaster and its nebulous goal of getting children to read by showing them frightening imagery at an impressionable age.